What Is Patient Engagement & CRM?
Patient Engagement & CRM is built around how Indian patients actually communicate with healthcare providers — WhatsApp and SMS, not email. Automated appointment reminders go out at configurable intervals with options to confirm, reschedule, or cancel directly from the message, and post-visit messages request reviews with sentiment-based routing: positive feedback encouraged toward public platforms like Google, negative feedback routed internally for follow-up instead of going public. Patients can opt out of marketing while still receiving essential appointment reminders, with consent preferences tracked per patient.
What's Inside Patient Engagement & CRM
WhatsApp/SMS Appointment Recalls
Automated reminders sent via the channels patients actually use, with confirm/reschedule/cancel built in.
Sentiment-Routed Review Collection
Post-visit prompts route positive feedback to public reviews and negative feedback to internal follow-up.
Recall & Retention Campaigns
Keeps patients coming back with targeted, automated outreach.
Per-Patient Consent Tracking
Patients opt out of marketing while still receiving essential reminders, tracked individually.
Channel-Native Patient CRM vs. Generic Email Reminders
Common Questions About Patient Engagement & CRM.
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